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Driving Results Through Culture

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S. Chris Edmonds

The Purposeful Culture Group

Author of the Amazon best seller The Culture Engine

One of Inc.'s Top 100 Leadership Speakers of 2018

One of Richtopia's 200 Top Influential Authors 

Aug 19, 2019

I am often asked about my three-phase culture refinement process. Today I’ll share how the first phase – the “define” stage – creates a foundation for your purposeful, positive, productive work culture.

My approach is founded on this hard fact – senior leaders must drive and champion their organization’s culture. They are ultimately responsible for clarity of the organization’s servant purpose, values and behaviors, strategies, and goals. They can’t delegate this responsibility to HR or any other function – they must model and coach their desired culture daily.

In the define stage, I help senior leaders formalize their desired culture through an organizational constitution – which includes the four elements noted above.

First, it describes the organization’s present day servant purpose. This statement describes what the company does, for whom, and to what end – how what they do for customers improves customers’ quality of life.

When I interview team leaders and team members in an organization, I ask, “What’s the purpose of this company?” 95% of the answers fall in two categories – to “make cars” (or sell insurance or build buildings – whatever the company’s tactical output is) or “to make money.”

The reality is that most employees are not deeply inspired by the tactical output of the company. Nor do most employees receive a direct benefit when the company makes money. However, most employees are motivated by the opportunity to serve others – and to work alongside trusted team mates to serve others.

In today's three minute Culture Leadership Charge video episode, I describe the other three elements of an organizational constitution – and share why those elements are so critically important for a healthy work culture.


This is episode seventy-two of my Culture Leadership Charge video & podcast series. In these concise episodes, I presents the best practices for creating and maintaining a purposeful, positive, productive culture - at work, at home, and in your community.

This content was released in video format on my website,, on August 19, 2019.

Check out my YouTube channel to view all of my 3-minute Culture Leadership Charge video episodes.