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Driving Results Through Culture

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S. Chris Edmonds

The Purposeful Culture Group

Author of the Amazon best seller The Culture Engine

One of Inc.'s Top 100 Leadership Speakers of 2018

One of Richtopia's 200 Top Influential Authors 

Sep 2, 2019

I am often asked about my three-phase culture refinement process. Today I’ll share how the second phase – “align” – creates commitment for your purposeful, positive, productive work culture.

My approach is founded on this hard fact – senior leaders must drive and champion their organization’s culture. They are ultimately responsible for clarity of the organization’s servant purpose, values and behaviors, strategies, and goals. They can’t delegate this responsibility to any one or to any other function – they must model and coach their desired culture daily.

In the align stage, I help senior leaders ensure that every player’s plans, decisions, and actions align with their defined organizational constitution. Every player means everyone in the organization – senior leaders, next level leaders, and on, including frontline team members.

This is by far the most demanding stage for senior leaders. In the first stage – define – senior leaders formalize their desired culture by crafting and publishing their organizational constitution.

However, announcing new rules doesn’t ensure alignment with those rules. Senior leaders must generate credibility for their desired culture by being proactive champions and role models.

The align stage is also the longest phase. It takes 12-18 months of focused intention and attention from senior leaders.

There are three key elements of senior leaders’ responsibilities in the align stage. They are modeling, mentoring, and measuring.

In this episode of my Culture Leadership Charge series, I outline exactly how leaders create alignment by implementing these three “M’s.”

This is episode seventy-three of my Culture Leadership Charge video & podcast series. In these concise episodes, I presents the best practices for creating and maintaining a purposeful, positive, productive culture - at work, at home, and in your community.

This content was released in video format on my website,, on September 2, 2019.

Check out my YouTube channel to view all of my 3-minute Culture Leadership Charge video episodes.