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Driving Results Through Culture

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S. Chris Edmonds

The Purposeful Culture Group

Author of the Amazon best seller The Culture Engine

One of Inc.'s Top 100 Leadership Speakers of 2018

One of Richtopia's 200 Top Influential Authors 

Apr 13, 2020

New data coming out of Wuhan is showing that Covid-19 may be far deadlier than originally thought. Moreover, none of us knows what our economy will look like after the virus has run its course (or, more optimistically, after a vaccine is implemented.)

The big, glaring takeaway? As leaders, we can no longer arrange our thinking and actions around crisis planning. Crisis planning runs on adrenaline and an unspoken assumption that this is a short-term challenge. Coronavirus is not. In fundamental ways, it’s our new normal.

Today I present five steps we can all take to help us shift perspective, turn the corner emotionally and intellectually, and build stronger systems that can endure. Here are the first two:

  1. Allow yourself to grieve what’s been lost. Acting like this will all blow over means that you aren’t letting yourself acknowledge what’s been lost. This is the critical first step to being able to move forward.
  2. Assess what’s truly needed. If you’re like the rest of us, you’re realizing just how many of your activities weren’t absolutely essential. Now is the time to reassess what you’re doing with your time, energy and energy. What does your organization contribute to the world? If you’re not certain of the answer anymore, that means you need to change what you’re doing. What else can you offer?

In today's 3.5-minute episode of my Culture Leadership Charge video series, I outline the three additional steps we need to take – and set short-term crisis planning aside.

This is episode eighty-three of my Culture Leadership Charge video & podcast series. In these concise episodes, I presents the best practices for creating and maintaining a purposeful, positive, productive culture - at work, at home, and in your neighborhood.

This content was released in video format on my website,, on April 14, 2020.

Check out my YouTube channel to view all of my 3-minute Culture Leadership Charge video episodes.